Business Cards

Creative Process

Mike and  I attended Altitude Design Summit this year. It was my third year attending and Mike’s first. Since it is a conference that brings together designers and design bloggers, it is vital to have a killer business card, since everyone else is bringing their A-game and your business card is the first way to show others exactly what your vibe is.

As Mike and I were brainstorming what we might do, we revisited an idea that we had almost four years ago. Check it out, with no judgment on our style or execution, okay? At lot can change in four years.

We decided to have Mike do portraits of both of us, and then cut off these portraits half-way, using the tagline “Check out my better half.” You flip the card, and BAM, there’s the spouse! Fun, right? We were pretty excited. Apparently the double-sided punchline is our thing. Each side describes what we do (try to sum that up in 5 words…) and shows our URLs. We opted not to go with Ollibird cards per se, since we are involved in a few companies in addition to our main work at Ollibird (like Nicole’s Classes and Tryangle Labs), and so each side of the card gives a URL to what is basically an online calling card ( and You’ll want to check out those sites, because they’re as fun as the business cards. (Full disclosure: They don’t work on mobile devices right now… we’re ignoring that while we finish up some more urgent projects.)

When it came to the decision about printing, letterpress was obviously the way to go, and Rowley Press was the obvious choice. I had shown my concept to other designers to get feedback and all the feedback was “You can’t do double-sided letterpress,” or “The details are too fine for letterpress.” I had worked with Leland Rowley before on our self promo memory card game. He’d proven that he could do both double-sided and fine detail. Working with Leland on this design was a dream, and the turnaround time was so phenomenal that I shouldn’t even put it out on the internet (two days, people). And to add to it all, Leland is also incredible, genuinely nice. We really can’t recommend him highly enough! Working with him makes me just want to letterpress everything I’ve ever made.